Undershirts don't get nearly enough credit. They're the first thing you put on and the last thing anyone thinks about - until something goes wrong. A patch showing through your shirt, fabric that's given up after ten washes, or that slightly damp feeling by mid-afternoon that you just learn to live with. I decided to stop living with it. Over the past few weeks I wore four of the most popular undershirts in Europe back to back: LABFRESH, Noshirt, Calvin Klein, and Alan Red -

I hate t-shirts that look tired after five washes. There, I said it. So when brands started claiming their tees were built to actually last - keeping their shape, their colour, and their freshness wear after wear, I decided to find out who's delivering and who's just hoping you don't notice until it's too late to return it. Over the past few weeks, I've put four of the most talked-about everyday t-shirts through their paces: LABFRESH, True Classic, Asket, and Buck Mason. I wa

I hate ironing. There, I said it. So when every shirt brand in Europe started shouting about “non-iron” tech, I decided to find out who’s bluffing. Over the past few weeks, I’ve worn four of the most hyped non-iron shirts; LABFRESH, Eton, Hugo Boss, and Eterna. I wasn’t paid by anyone (though my wife wishes I was, considering how many shirts I bought for this). Here’s what I learned, who actually lives up to the non-iron promise, and who’s still secretly relying on your stea